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'For the may, not the few' : strategising the campaign trail at the 2017 UK general election / Alia Middleton

Middleton, Alia

Parliamentary affairs . ISSN0031-2290 . Oxford : Oxford University Press, Vol. 72, no 3 (July 2019) , p. 501-521

During the 2017 general election campaign, the Conservative and Labour leaders toured the country. Vhile Theresa May operated a conventional approach, encapsulated by limited interactions with the pubic, Jeremy Corbyn participated in public rallies and appeared at music festivals. This article examines the strategic decisions underpinning leader visits in the 2017 campaign trail. It finds that Mary and Corbyn’s electoral strategies had more in common than at first sight. The article adds to existing studies by using new interview data from local party campaigners to understand visit organisatior and impact on the local campaign. It also makes an important step towards unpicking the causal mechanism througn which these visits may affect voter behaviour. [Da introdução]

Reino Unido; eleição nacional; campanha eleitoral; partidos políticos

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